【公開報名】Brand Talks Hong Kong.
Brand Talks.
Monotype’s Global Brand Talks series is launching its Asia tour this July, with stops in Hong Kong, Shenzhen, Taipei, and Seoul. This event brings together leading designers, marketers, and branding professionals from around the world to explore the latest trends, share practical strategies, and spark new inspiration to help your brand succeed.
蒙納全球系列 Brand Talks 將於七月展開亞洲巡迴，包含香港、深圳、台北與首爾。本活動匯聚來自世界各地的設計、行銷與品牌專業人士，一同探討最新趨勢、分享實用策略，並激發靈感，助力品牌邁向成功。
🗓️ 2025.07.23 (Wednesday 週三）
🕗 14:00-17:00 (13:30 Doors Open 進場）
📍 Eaton Club Central
(中環花園道3號冠君大廈
Champion Tower, 3 Garden Road, Central, Hong Kong)
💬 English and Cantonese 英語和廣東話
🎟 Free admission, limited seats available 免費活動，名額有限
Theme 主題.
Designing for Human Connection.
AI and technology can enhance design efficiency and enable more personalized experiences, but only genuine human insight and emotional understanding can truly move people.
Monotype Brand Talks Hong Kong presents “Designing for Human Connection”—a deep exploration of how typography connects people, brands, and the city.
AI 與科技可以提升設計效率、個人化體驗，但唯有人性洞察與情感把握，才能讓產品、服務與體驗真正觸動人心、贏得用戶認同。Brand Talks Hong Kong 今年以「Designing for Human Connection」為主題，邀請國際頂尖字體設計師與創意領袖，探索字體如何串連人、品牌與城市。
活動議程 Event Agenda.
嘉賓簡介 Speaker Profile.
| 講者 | 簡介 |
小林章 | Akira Kobayashi has over 30 years of experience in type design and is recognized as one of the world’s leading Latin type designers. In 2022, he was awarded the TDC Medal and is often hailed as a foremost authority in the field. Kobayashi has collaborated with renowned designers such as Hermann Zapf and Adrian Frutiger on iconic typefaces like Optima Nova and Frutiger, and has created more than 50 typefaces, including Avenir Next and DIN Next. 小林章擁有三十多年字體設計經驗，是世界知名歐文字體設計師，2022年獲TDC獎章，被譽為「歐文字體第一人」。他曾於與 Hermann Zapf、Adrian Frutiger 合作，參與 Optima Nova、Frutiger 等經典字體設計，並創作超過五十款字體，包括 Avenir Next、DIN Next。 |
土井遼太 | Co-designer of Tazugane Gothic, Ryota Doi specializes in integrating Japanese and Latin type design. He contributed to the interior display typeface for JR Central’s N700S trains and is dedicated to advancing the internationalization and versatility of type design. Tazugane Gothic 設計者之一，專精於日文與歐文字體的融合設計。曾參與設計 JR 東海新型車輛 N700S 的車內顯示字體，致力於推動字體設計的國際化與多元應用。 |
Graham Sturt | Graham Sturt leads a diverse global in-house creative team. He has held creative leadership roles at internationally renowned agencies such as Interbrand and Superunion, delivering award-winning projects for brands including Heineken, WPP, ING, and PostNL. Graham’s work has been recognized by major international awards such as D&AD, Cannes Lions, and the European Design Awards, and he is known for driving innovation by integrating strategy with design. Graham Sturt 領導全球多元化的內部創意團隊。他曾於 Interbrand、Superunion 等國際知名機構擔任創意領導職務，為 Heineken、WPP、ING、PostNL 等品牌打造屢獲殊榮的專案。Graham 的作品獲得 D&AD、Cannes Lions、European Design Awards 等國際大獎肯定，並以結合策略與設計推動創新。 |
許大鵬 | Robin Hui joined Monotype Hong Kong as a type designer in 1988. He has been involved in a large number of type design and development projects, including the famous Monotype Hei, Sung and Kai families. Robin’s own creations include M Ngai, M Windy, M Comic, M Razor, and M Lady, to name a few. Custom type projects include work Nike 365SC & TC Chinese custom fonts - Robin won the Wood Pencil in the D&AD Awards 2022 for his work with Nike. 許大鵬於 1988 年加入蒙納香港公司，擔任字體設計師。 他參與了許多字體的設計和開發項目，包括著名的蒙納黑體、宋體和楷體家族。 Robin 自己的創作包括 M Ngai、M Windy、M Comic、M Razor 和 M Lady 等；定製字體項目包括 Nike 365SC 和 TC 中文定製字體作品 。Robin 憑藉與 Nike 合作的作品榮獲 2022 年 D&AD 大獎木鉛筆獎。 |
Jazlyn Fung | Jazlyn Fung is a Melbourne-based designer with a passion for typography. Originally from Hong Kong, she spent years working in environmental graphics and branding before moving to Melbourne, where she began focusing on type design and experimentation. Jazlyn’s work often draws from personal stories and experiences, resulting in typefaces that are playful, expressive, and full of character. Jazlyn Fung 是一位來自香港、現居墨爾本的設計師，多年於兩地從事品牌設計、環境平面設計及藝術展覽中的字體應用與創作。她從行業領域中對字體產生熱愛，現時專注於字體創作與實驗，以探索文字作為表達與溝通的視覺語言。 |
參加對象 Who Should Attend?
- 創意設計工作者
強化設計與市場連動思考，拓展設計影響力
For Creative Directors, Designers
Strengthen the connection between design and market thinking to expand your impact.
- 品牌策略師・行銷人員・廣告主
整合策略與設計，打造深刻且持久的品牌印象
For Brand Strategists, Marketers & Advertisers
Integrate strategy and design to build a memorable and lasting brand impression.
- 品牌經營者・創業者
掌握AI時代下品牌與設計的人性連結關鍵
For Brand Owners & Entrepreneurs
Master the keys to human connection in branding and design in the age of AI.
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