Type Meet Hong Kong 2025
特別亮點 Special Highlights:
金超瓏（蒙納資深字體設計師）： 專為全球品牌設計的字體優化策略
在品牌全球化的過程中，字體不僅是信息的載體，更是品牌身份與文化溝通的核心。蒙納資深字體設計師金超瓏將上台演講，從獨特的東亞視角，系統闡述跨文化設計的思維與實踐。
Chorong Kim (Senior Type Designer, Monotype) - Typography Optimization for Brand Globalization
In the process of brand globalization, typography is not merely a vehicle for information—it is central to brand identity and cultural communication. Chorong Kim, Senior Type Designer at Monotype, will take the stage to systematically articulate a cross-cultural design philosophy from a distinct East Asian perspective.
誠摯邀請您參加「字體聚 TypeMeet」—— 是次的字體聚邀請到一眾設計倡導者分享他們的字體研究和實踐
We are delighted to invite you to TypeMeet - a special gathering where design advocates come together to discuss their research and practice in type design
地點 Location：
Hong Kong Design Institute,
3 King Ling Road, Tiu Keng Leng, 3 King Ling Rd, Tseung Kwan O
日期 Date：
- December 16, 2pm-3:30pm
- December 17, 4:30pm-7:30pm
主題： 出發點 / 交匯點
Theme: Starting Point / Meeting Point
語言 Language： 粵語、普通話及英語混合進行
Conducted in a mix of Cantonese, Putonghua, and English
費用 Fee：免費 Free of charge
第一日：12月16日（星期二）
Day 1: 16 December (Tuesday)
時間： 下午2:00 – 4:00
Time: 2:00 PM – 4:00 PM
地點： LW003演講廳，香港知專設計學院
Venue: LW003 Lecture Theatre, Hong Kong Design Institute
時間表
2:00pm 歡迎辭
2:10pm 梁佳〔謝謝設計創意總監〕
粵語：〈字與城市｜從街頭到設計〉
2:30pm 劉峰〔泊素設計主理人〕
普通話：〈用好字，別偷羊〉
2:50pm 羅青偉〔何謂設計創始人〕
普通話：〈美術字黃金三十年〉
3:10pm 邢志超〔濰坊北大青鳥華光照排有限公司設計總監〕
普通話：〈理性與感性——尋找字體設計中的平衡點〉
Programme rundown
2:00pm Opening speech
2:10pm Kai Leung [Creative director, xiexie design]
Cantonese: Words and the City: From the Streets to Design
2:30pm Liu Feng [Leader, Bosu Design]
Putonghua: Stop Stealing Sheep, Find Out How Type Works
2:50pm Luo Qingwei [Founder, Hewei Design]
Putonghua: The Golden Thirty Years of Decorative Lettering
3:10pm Xing Zhichao [Design director, Weifang Beida Jade Bird Huaguang Imagesetter Systems Co., Ltd.]
Putonghua: Sense and Sensibility: Seeking Balance in Typeface Design
第二日：12月17日（星期三）
Day 2: 17 December (Wednesday)
時間： 下午4:30 – 7:30PM
Time: 4:30 PM – 7:30 PM
地點： LW003演講廳，香港知專設計學院
Venue: LW003 Lecture Theatre, Hong Kong Design Institute
時間表
4:30pm 歡迎辭
4:40pm 柯熾堅〔字體設計師〕、梁佳〔謝謝設計創意總監〕及李振峰〔字體設計師〕
粵語：〈鐵宋字體家族〉
5:00pm 方俊〔視覺識別設計&品牌包裝設計師〕
普通話：〈發現字體之美——高校教育中的字體設計課程〉
5:20pm The Type & 文博〔The Type設計師〕
普通話/英語：Evolving typography education & cultural exchanges through technologies
5:40pm 茶點恭候
6:10pm 金超珑〔Monotype高級字體設計師〕
英語：Typography Optimization for Brand Globalization
6:30pm 劉運來〔雲坊字室創始人〕及陳志泓〔雲坊字室設計師〕
普通話：〈築夢黑體——在更細微處，發掘未被設計的字體〉
6:50pm 厲致謙〔3type聯合創始人〕、梁卓毅〔3type設計師〕
普通話：〈中文字體解密組最新進度〉
Programme rundown
4:30pm Opening speech
4:40pm Sammy Or [Type designer], Kai Leung [Creative director, xiexie design] and Li Zhenfeng [Type designer]
Cantonese: The Metro Song Typeface Family
5:00pm Fang Jun [Visual Identity & Brand Package Designer]
Putonghua: Discover the Beauty in Typefaces – Typeface Design Courses in Higher Design Education
5:20pm The Type & Wen Bo [Designer, The Type]
Putonghua/ English: Evolving typography education & cultural exchanges through technologies
5:40pm Break with light refreshments
6:10pm Chorong Kim [Senior Type Designer, Monotype]
English: Typography Optimization for Brand Globalization
6:30pm Liu Yunlai [Founder, Yun Fang Type] and Chen Zhihong [Designer, Yun Fang Type]
Putonghua: Zhumeng Sans: Designing fonts through the discovery of subtle nuances
6:50pm Li Zhiqian [Co-founder, 3type] & Liang Zhuoyi [Designer, 3type]
Putonghua: Latest Progress of the Chinese Typeface Decoding Team
